Workshop on Your Brand, Your Story

Workshop on Your Brand, Your Story: Digital Strategies for Standing Out

On September 2, 2025 — IIIM, under its entrepreneurial initiative E-Igniters (The IIIM’s E-Cell) in collaboration with the Institution’s Innovation Council (Ministry of HRD Initiative) and TEIIC (The E-Igniters Incubation Centre), organised an engaging session titled “Your Brand, Your Story: Digital Strategies for Standing Out.”

The keynote speaker, Mr. Gaurav Hazela, Co-Founder of Pathfynder Solutions, shared his expertise on the importance of both digital branding and personal branding in today’s fast-changing world. He emphasised that while businesses need to stand out in the digital marketplace, individuals must also build their own personal brand to establish credibility, showcase strengths, and unlock career or entrepreneurial opportunities.

Speaking to students and young entrepreneurs, Mr. Hazela highlighted strategies to effectively communicate one’s story, build a digital presence, and leverage platforms to create a unique identity. He stressed that “personal branding is no longer optional—it’s essential for growth, networking, and professional success.”

The session provided participants with actionable insights on crafting a strong brand identity, mastering storytelling, and using digital platforms strategically. Students actively engaged in discussions, gaining practical tips on how to differentiate themselves and their ventures in a competitive ecosystem.

With the growing relevance of digital presence, this session served as an inspiring roadmap for both organizations and individuals aiming to leave a mark in their fields.