The institute organized a Digital Marketing Workshop from September 18th to 22nd. ISIM collaborated with Q Academy- an online learning platform for the Digital Marketing Workshop. The workshop was an intensive and hands-on program designed to equip participants with the essential knowledge and skills to excel in the rapidly evolving digital marketing landscape. The resource person was Ms. Priyanka Sharma.
Participants gained a comprehensive understanding of digital marketing strategies and techniques to drive business growth, boost brand visibility, and engage with target audiences effectively. The workshop provided the participants with a holistic understanding of key digital marketing tools and techniques. They also learned about various aspects of digital marketing, such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and more.
Hands-on experience with efficient and frugal strategies for customer engagement and market development was among the core deliverables of the workshop.