Marko Mania

ISIM Genesis - The Marketing club organised “Marko Mania” to think out of the box and encourage budding marketers to innovate on October 28, 2021. Marko Mania aimed to formulate innovative strategies as a game plan to achieve marketing objectives within a given product/service framework. Eight teams comprising five students each put their thinking caps on and gave the activity their best shot.

The event focused on different sectors and allotted top brands like Sa Re Ga MA Carvaan, Dunkin Donuts, Good Vibes App, and Unilever. The participants for the were asked to creature/ reframe marketing strategies for the different Target groups. Thus the activity showcased impressive ideas and execution from different teams. Students learned practical applications of classroom theories, realized the significance of teamwork, and had a lot of fun in the process.


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