'International workshop on Macro Trends in IT'

IIIM Organised an "International workshop on Macro Trends in IT" on 10th July 2004. The workshop was conducted by Prashant Shukla, Group Manager, Microsoft USA. He's currently overseeing the operations of the company in India, China and USA. An engineer from IIT Kanpur and MBA from USA, Mr. Prashant has been involved in delivering flagship products like Netware file from Novel, Windows 2000, Visual Studio dot Net and other server products from Microsoft.

Addressing the MBA and MCA students of the institute, he highlighted how technology can solve problems associated with the changing customer needs, changing enterprise environment across different geographies the world over. He explained that the digital business revolution would transform the entire business scenario in the present world . He also clued up that the  corporations like Microsoft are going to respond to this revolution.

The workshop concluded with an interactive session where the participants discussed and expressed their viewpoint on the Macro trends in IT.