• Dr. Kavaldeep Dixit
  • Professor & Head Department of Management.
  • Marketing
  • 24 years
  • kavaldeep.dixit@icfia.org
Papers published in Journals
International

1. Mishra, S., & Dixit, K. (2019). Impact of SERVQUAL Dimensions on customer satisfaction from Mobile Banking in Mid-Size Banks of India. Asian Resonance Journal, 8(2), 118-122.

2. Mishra, S., & Dixit, K. (2019). Impact of Interactive Marketing Strategies of Yes Bank and Indusind Bank on customer satisfaction. Journal of Emerging Technologies and Innovative Research (JETIR International Journal), 6(4), 248-252.

3. Sharma, G., & Dixit, K. (2017). An Empirical Study on the Relationship between demographic variables and Financial Literacy with Specific Reference to Mumbai City. International Journal of Emerging research in Management and Technology, 6(9), 132-137.

4. Dadhich, A. & Dixit, K. (2017, September). Consumer Perception and Brand Loyalty towards over the counter Brand medicines of Major Pharmaceutical Companies with special reference to Rajasthan. International Journal of Engineering Technologies and Management Research, 4 (9), 2017, ISSN - 2454-1907, pp 27-38.

5. Sharma, G. & Dixit, K. (2017, July) Study of Factors Affecting Financial Decision Making of Young Investors in jaipur City. International Journal of Advanced Research, UGC Approved Journal (UGC Journal No.: 47231). 5(7). ISSN - 2320-5407. Impact Factor: 6.118.

6. Dixit, K., Saxena, T. & Sharma, B. (2017, July). Happily Building a world for all beyond the structures-A case of Coral Group, Real estate & Infrastructure Project developers, India. International Journal of Advanced Research, UGC Approved Journal (UGC Journal No.: 47231), 5(7). ISSN - 2320-5407, Impact Factor: 6.118.

7. Saiwal, P. & Dixit, K. (2017, May). Brand Cognizance and Customer Preferences for FMCG products in Rural market: A speculative study on the rural market of Jaipur region. International Journal of Advanced Research. UGC Approved Journal (UGC Journal No.: 47231), 5(5). 2017, ISSN - 2320-5407, Impact Factor: 6.118.

8. Dadhich, A. & Dixit, K. (2017, February) Consumer Selection and Buying Behaviour Towards Over the Counter (OTC) Medicine in Jaipur City, Apeejay Journal of Management Sciences and Technology , 4(2). ISSN - 2347-5005 pp73-82.

9. Dadhich, A. & Dixit, K. (2015) Trends in OTC Drug Marketing strategies by Indian Pharmaceutical Companies. World Journal of Pharmaceutical Research, 4(10). ISSN - 2277-7105, SJIF Impact Factor 5.990 pp2899-2905.

10. Dixit, K. & Saxena, T. (2015, March) Global Commitment to Consumer Health and wellness through Business Model Innovation for Snack market: A study of Just My Favourite Foods Pvt. Ltd. Jaipur, Rajasthan. International Journal of Research in Management & Social Science , 3(1(VI)). ISSN - 2322 - 0899, Journal Impact Factor 1.142.

11. Dixit, K. & Jain, N. (2015, March) Analysis of Impact of Price Reduction on BhartiAirtel and Idea Cellular Customers with special reference to Eastern Rajasthan, India. International Journal of Research in Management & Social Science, 3(1(II)) ISSN - 2322 - 0899, Journal Impact Factor 1.142.

12. Dixit, K. & Jain, N. (2014, July). A Study on Comparative Analysis of Price Reduction on Bharti Airtel and Idea Cellular Customers with Special Reference to Eastern Rajasthan, India. International Journal of Engineering Research & Management Technology (IJERMT), 1(4). ISSN: 2348-4039, Journal Impact Factor: 1.125.

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3. Dixit, K. & Sharma, P. (2014, July). Brand Awareness of Consumer Durables in Rural India with special reference to Eastern Rajasthan. EXCEL. International Journal of Multidisciplinary Management Studies. ISSN: 2249-8834(O), 4(7). Scientific Journal Impact Factor of journal EIJMMS is 3.89

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4. Dixit, K. & Jain, N. (2014, April). Analysis of Marketing Strategies of Idea Cellular as Perceived by its Employees. International Journal of Advance Research in Computer Science and Management Studies. 2(3), ISSN: 2321-7782(O), 2347-1778(P), Journal Impact Factor: 1.125.

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5. Dixit, K. & Jain, N. (2014, April). Comparative analysis of marketing strategies of Bharti Airtel and Idea Cellular in Eastern Rajasthan. International Journal of Marketing, Financial Services & Management Research. ISSN 2277-3622 3(4).

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6. Dixit, K. & Jain, N. (2013, July). A study of Customer Satisfaction for Idea Cellular in Eastern Rajasthan. International Journal of Research in Commerce & Management. ISSN: 0976 - 2183-A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories, 4(7).

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7. Dixit, K. (2012, May). Implementation of Innovative marketing strategies by MNCs for exploring vast Indian Rural Potential. International Journal of Management Research and Review. ISSN 2249 -7196, IJMRR is indexed in Google scholar, Ulrich's web, index Copernicus and Open J gate, 2(5). ISSN: 2249-7196.

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8. Dixit, K. (2012, September). Futuristic Organized Retailing Practices in India. Zenith: International Journal of Business Economics & Management Research , ISSN (O): 2249-8826, 2(9).

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9. Dixit, K. (2011). Competitive and Innovative Marketing Strategies for Tapping vast Rural potential in India. Zenith International Journal of Multidisciplinary Research, ISSN: 2231-5780, A Journal Internationally indexed and listed at Cabell's Directory of Publishing Opportunities, Texas Ulrich's Periodicals Directory, U.S.A., 1(7).
 


National

1. Saxena, T., Dixit, K. & Mathur, V. (2011). Emotional Intelligence for sustainable Human Resource Management. AIMA e-journal of Management & Research, ISSN: 0974-9497, 5(3/4).

2. Dixit, K. (2012). Book Review-Dare to Lead-The Transformation of Bank of Baroda, authored by Dr. Anil Khandelwal, AIMA e-Journal of Management &Research, ISSN: 0974-9497, 6(2/4).
 


Papers published in Conference Proceedings
International

1. Dixit, K., & Sharma Geeti (2013, February). An assessment of financial literacy amongst Management Students in Jaipur city, Presented at the International conference on Demystifying Strategic Finance in Volatile Times, at Allana Institute of Management Sciences, Pune.

2. Dixit, K.(2012, September), Reengineering, Reinvigorating, Redefining, Reinventing Management Education in India: The need of the hour. Presented at Global Annual Convention on Benchmarking Management Education in India: A Paradigm Shift towards Globalization, organized by Vivekanand Institute of Technology and MTC.

3. Dixit, K. (April, 2012). Innovative Marketing Strategies adopted by MNC's for tapping Rural potential in India. Presented at the International Conference on Contemporary Innovative Practices in Management, organized by Pacific University, Udaipur.

4. Dixit, K., (2012, March). Futuristic Sustainable Organized Retailing Practices in India. Presented at UGC sponsored International Conference on Sustainable Management Practices: Developments & Dimensions, Faculty of Management Studies-Mohanlal Sukhadia University, Udaipur.

5. Dixit, K., Saxena, T. & Mathur, V. (2011, January). Reinvigorating, Redefining, Reinventing Management Education in India. Presented in-absentia at International Conference on Management Education in 2020 organized by AIMS International and IIM Ahmedabad at IIM Ahmedabad Campus,.

6. Dixit, K. Saxena, T. & Mathur, V. (2011, February). Retail Marketing: From MEmoires to Memetics. Presented at International Conference on Restructuring of the Global Economy (ROGE) organized by Academy of Business & Retail Management (ABRM), UK, Journal of Business and Retail Management Research (JBRMR), London College of Management Studies (LCMS) held in Pune.

7. Dixit, K. (2008, September). Communicating in the Rural Market Landscape and Rural market Channel Strategy. Presented at International Conference on Rural, Retail and Revolution, organized by FMS-Institute of Rural Management, Jaipur.
 


National

1.  Jain, A. 1. Dixit, K. (2017, January). Reinventing Linkage between Management Education, Employment and Entrepreneurship in India: The need of the hour. Presented at National Seminar on Women's Employment, Entrepreneurship and Empowerment: Sustainable Pathways to Egalitarian Society organized by Centre for Research, Innovation and Training (CRIT), The IIS University, Jaipur sponsored by ICSSR, New Delhi.

2. Dixit, K. & Sharma P. (2013, April). Frugal Innovative Rural marketing Strategies- Creating Paradigm Shift in India. Presented at the National Conference on Entrepreneurship and Innovation: Catalysts & Effects, organized by International School of Informatics and Management & FMS-The IIS University, Jaipur April 12-13, 2013.

3. Dixit, K. & Sharma P. (2013, February). Holistic Marketing strategies inclusive of Corporate Social Responsibility initiatives adopted by rural marketers in India. Presented at the National Conference on Managing India's Rural Transformation, organized by Indian Institute of Health Management & Research, Jaipur.

4. Dixit, K. (2011, April). Competitive and Innovative Marketing Strategies for Tapping Rural potential in India. Presented at the National Conference on Restructuring Global Economy: Challenges Ahead organized by International School of Informatics and Management & FMS-The IIS University.

5. Dixit, K. (2010, October). Innovative Marketing Strategies for tapping Rural India. Presented at National Conference on Emerging Business Trends in India, organized by Dept. of Management Studies, Swami Keshvanand Institute of Technology, Management & Gramothan.

6. Dixit, K. (2008, August). Marketing Strategies in Tapping Vast Rural India. Presented at National Conference on Emerging marketing Strategies in the Business world, organized by Biyani Group of Colleges.

7. Dixit, K. (2008, April). India's Retail marketing Strategies in the Emerging Global Economy. Presented at National Conference on Managing Customer Loyalty, organized by MM Institute of Management, MM University, Ambala.

8. Dixit, K. (2008, March). Recent Trends in Marketing, Presented at the National Conference on Retail & Rural Marketing organized by Management Development Academy in collaboration with AICTE, Jaipur.

9. Dixit, K. (2008, May). Emerging Trends in Retailing, presented at National Conference on Changing Paradigms in Management Practices , organized by Apeejay School of Management, New Delhi.

10. Dixit, K. (2007, May). Retail Marketing, presented at the National Conference on Designing & Implementing Marketing Strategies organized by All India Management Association Centre For Management Education), New Delhi, May 2007.

11. Dixit, K. (2005, March). Retail Boom, Presented at the National Conference on Changing Scenario of Retailing in India organized by School of Management Sciences, Varanasi, March 2005.

12. Dixit, K. (2004, February). Management Education in India, presented at the National Conference on Changing Perspectives in Management Education organized by University Commerce College, University of Rajasthan.
 


Cases Published / Presented

1. Dixit, K. , Saxena, T., Sharma, B., & Shekhawat G. (2018). Surviving and Thriving in wake of Competition- A Case of Umaid Hotel & Resorts, Rajasthan, India. Presented at International Conference on Management Cases 2018 (ICMC 2018). Bloomsbury Publishing (India) Private Limited, New Delhi
2. Dixit, K., Saxena T. & Tiwari P. (2018 June). Teaching Case titled 'Ease, Finesse and Free of Disease: Living Greens Organics Pvt Ltd. Presented at FLAME International Conference on Research and Teaching Cases conducted by the FLAME Centre for Case Development held at FLAME University , Pune.

3. Sharma, B., Saxena, T. & Dixit, K. (2018 June). Teaching Case titled Promoting Sustainable Livelihood for Poverty Alleviation: A case study of BASIX Social Enterprise Group Presented at FLAME International Conference on Research and Teaching Cases conducted by the FLAME Centre for Case Development held at FLAME University, Pune.

4. Dixit, K., Saxena, T., Sharma, B.. Kid's Fashion: A Serious Business, Not Child's Game, The Case of PinkBlueIndia.com. Presented at Anubhav Management Case Contest organized by National HRD Network-Ranchi Chapter and SAIL on 23rd June 2018. Published in A Book of Selected Cases= Vol.XXII, by Management Training Institute, Steel Authority of India Ltd. June 2018 (pp 40-57).

5. Dixit, K., Saxena, T., Sharma & B. Nibs Choco Cafe: Redefining Chocolate Consumption. Presented at Anubhav Management Case Contest organized by National HRD Network-Ranchi Chapter and SAIL on 23rd June 2018. Published in A Book of Selected Cases= Vol.XXII, by Management Training Institute, Steel Authority of India Ltd. June 2018 (pp 58-70).

6. Dixit, K., Saxena, T. & Sharma, B. Home Away from Home - A Case of Customer Satisfaction with Services of Umaid Hotel & Resorts, Rajasthan, India. presented at the International Conference organized by Poornima University in collaboration with Northumbria University South Korea, on February 23-24, 2018.

7. Saxena, T. Dixit, K. & Sharma, B. Elephant Prints Heavier than the Elephant-The case of Jaipur Elephant Paper, Published in THRIVE: A Handbook of Family Business Case Studies , Bloomsbury Publishing India Pvt. Ltd., ISBN: 978-93-87146-16-7, 2018

8. Dixit, K., Saxena, T., Sharma, B. Share of Pie: The case of Brown Sugar-Baakers, Cafe and Longe. Published in THRIVE: A Handbook of Family Business Case Studies, Bloomsbury Publishing India Pvt. Ltd., ISBN: 978-93-87146-16-7, 2018.

9. Dixit, K., Saxena, T. & Tiwari P. Offering Lifestyle of Ease, Finesse and Free of Disease-Living Greens Organics Pvt. Ltd. 6th International Conference on Green, Growth, Globalization, Governance and GST: Challenges and Opportunities , organized by JK Lakshmipat University, Jaipur, February 2-4, 2018.

10. Dixit, K., Saxena, T. & Sharma, B. Intercity One Way Cabs for hire Business Case HippoCabs -The Transportation Catalyst Published in Management cases in the Indian Context. ET Cases, Times Professional Learning ISBN: 978-81-931001-8-9, 2018, available in soft format also (http://www.etcases.com/intercity-one-way-cabs-for-hire.html).

11. Saxena, T. Dixit, K. & Sharma, B., Hello English-Language Learning for the Next Billion, Published in Management cases in the Indian Context, ET Cases, Times Professional Learning ISBN: 978-81-931001-8-9, 2018, available in soft format also (http://www.etcases.com/intercity-one-way-cabs-for-hire.html).

12. Dixit, K., Saxena, T. & Sharma, B., Intercity One Way Cabs for hire Business Case HippoCabs -The Transportation Catalyst, presented at FLAME International Conference on Cases and Pedagogical Innovations 2017 organized by Flame Centre for Case Development FLAME University, Pune and ET cases, 29-30 June, 2017.

13. Dixit, K., Saxena, T., & Vyas, S. Exploring Places, Creating Unique Tourism Experiences-Case of Incredible Indian Moments Private Limited. Presented at the International Conference on the theme Green, Growth, Globalization and Governance: Challenges and Opportunities (4G) organized by JK Lakshmipat University, Jaipur in collaboration with St. Cloud University, USA, Cambridge Central Asia Forum and ISTD. Cambridge Scientific Publishers, UK.

14. Dixit, K., Saxena, T., & Sharma, B. (2017). Brand Resonance: A Case of Brown Sugar-Bakers, CafE And Lounge, Jaipur, India. Society of Scientific Research and Education (SSRE), 7(7)

15. Saxena, T., Dixit, K. & Sharma, B. Hello English-Language Learning for the Next Billion, presented at FLAME International Conference on Cases and Pedagogical Innovations 2017 organized by Flame Centre for Case Development FLAME University, Pune and ET cases, 29-30 June, 2017.

16. Dixit, K., Saxena, T. & Sharma, B. Promoting Out-of-Home consumption of Tea in a funky Cafe format: Tapri-The Tea House presented at Anubhav Management Case Contest organized by National HRD Network-Ranchi Chapter and SAIL on 24th June 2017. Published in A Book of Selected Cases= Vol.XXII, by Steel Authority of India Ltd. June 2017.

17. Dixit, K., Saxena, T. & Sharma, B., Customer Engagement and Business Model Innovation: The case of Brown Sugar, Bakers, Cafe and Lounge, Jaipur, India presented at International Conference on Trinity of MUDRA, Start-up India and Stand-up India Schemes: Prospects and Challenges organized by Poornima School of Management &Poornima University in collaboration with Hangyang University, South Korea, and Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, on February 24-25, 2017.

18. Sharma, B., Dixit, K. & Saxena, T., Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group presented at the 5th International Conference on the theme Green, Growth, Globalization and Governance: Challenges and Opportunities (4G) organized by JK Lakshmipat University, Jaipur in collaboration with St. Cloud University, USA, Cambridge Central Asia Forum and ISTD on 3-5, February, 2017.

19. Sharma, B., Dixit, K. & Saxena, T., The Non-profit Brand Idea for NGO Pradan, India, presented at International Conference on Management Cases 2016 (ICMC 2016) ,Birla Institute of Management Technology, Greater Noida (India) with George Mason University, Virginia (USA) on December 1-2, 2016 at BIMTECH Campus, Greater Noida, (India). Case published in edited version of book titled Organization Development through Strategic Management published by Bloomsbury Publishing (India) Private Limited, New Delhi, ISBN: 978-93-84052-82-9.

20. Sharma, B., Dixit, K. & Saxena, T. The Nonprofit Brand IDEA for CECOEDECON, Jaipur, India, presented at Conference on Brand Management (CBM 2016) organized by Indian Institute of Technology (IIT), Delhi, April 16-17, 2016.

21. Saxena, T., Dixit, K. & Sharma Bharti Jaipur Elephant Paper: Elephant Prints Larger than the Elephant, presented at Conference on Brand Management (CBM 2016) organized by Indian Institute of Technology (IIT), Delhi, April 16-17, 2016.

22. Dixit, K. & Saxena, T. Tantalizing taste Buds A study of Kanha: The Chain of Multi Cuisine restaurant & Sweets, Jaipur, Rajasthan, presented at International Conference on Growth, Globalization and Governance: Promises and Challenges 2025 and Beyond organized by JK Lakshmipat University, Jaipur in association with St. Cloud State University (USA) and SzechenyiIstvan University (Hungary), January, 22-24, 2016. Case published in edited version of book titled Growth, Globalization & Governance: Promises and Challenges published by Emerald Group Publishing (India) Private Limited, New Delhi, ISBN: 978-0-9926800-6-0.

23. Dixit, K. Case Titled A Sustainable Business Model of Living Greens Organics Pvt Ltd presented in Conference on Sustainable Business Models: Breaking New Grounds held at India Habitat Centre, New Delhi on 29 May, 2015. Selected under 'Best of the Class Cases' as well as for Publication in book on 'Sustainable Business Models' organized and published by The SBM Forum, an Initiative by MART and GIZ (Deutsche Gesellschaftfur Internationale Zusammenarbeit) and supported by CII-ITC Center of Excellence for Sustainable Development. (Publication Expected by June 2016).

24. Dixit, K., Saxena, T. & Jain, Rishabh. Creating Structures, Spreading Smiles-A Case of Coral Group, Real Estate & Infrastructure Project Developers, India, presented at International Conference on Management Cases 2015 (ICMC 2015). Birla Institute of Management Technology, Greater Noida (India) with George Mason University, Virginia (USA) on December 3-4, 2015 at BIMTECH Campus, Greater Noida, (India). Case published in edited version of book titled Optimizing Business growth-Strategies for Scaling up published by Bloomsbury Publishing (India) Private Limited, New Delhi, ISBN: 978-93-85436-78-9.

25. Saxena, T., Dixit, K. & Goyal, A. Home away from Home - A Case of Budget Hotel Safari, Rajasthan, India, presented at International Conference on Management Cases 2015 (ICMC 2015) ,Birla Institute of Management Technology, Greater Noida (India) with George Mason University, Virginia (USA) on December 3-4, 2015 at BIMTECH Campus, Greater Noida (India). Case published in edited version of book titled Optimizing Business growth-Strategies for Scaling up published by Bloomsbury Publishing (India) Private Limited, New Delhi, ISBN: 978-93-85436-78-9.

26. Dixit, K. & Porwal N. A Case Study on Comparative Analysis of Price-Based and Non-price Based factors for Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India, presented at International Conference on Management Cases 2014 (ICMC 2014),Birla Institute of Management Technology, Greater Noida (India) and George Mason University, Virginia (USA) , December 4-5, 2014. Case published in edited version of book titled Understanding Work Experiences from Multiple Perspectives: New Paradigms for Organizational Excellence published by Bloomsbury Publishing (India) Private Limited, New Delhi, ISBN: 978-93-84898-58-8.

27. Dixit, K., Saxena, T. Entrepreneurship and Business Model Innovation for Indian Retail Sector: Tapri-The Tea House Case, published in book titled Growth, Globalization and Governance: Promises and Challenges published by Excel Books, ISBN: 978-93-83842-98-8.

28. Dixit, K., Tiwari P. & Tiwari, P. Infusing Health and Nature in Customer's Lives through Innovative Organic Initiatives - A case study of the Living Greens Organics Pvt. Ltd., International Conference on Management Cases 2013 (ICMC 2013), BIMTECH, Birla Institute of Management Technology, Greater Noida (NCR), INDIA and The School of Public Policy, George Mason University, Arlington, Virginia (USA), December 5-6, 2013. Case published in edited version of book titled Strategic Initiatives for Competitive Advantage in the Knowledge Society published by Bloomsbury Publishing (India) Private Limited, New Delhi, ISBN: 978-93-82951-43-8.

29. Dixit, K., Saxena, T. & Mathur V. HR Transformed as a strategic business partner: The BKT Case, International Conference on Business Cases (ICBC 2010) , Institute of Management Studies, Ghaziabad & George Mason University, USA, and December 1-2, 2010.

30. Dixit, K., Thakur, R. & Shandilya, S. Tab India Case, International Conference on Business Cases (ICBC 2008), Institute of Management Technology, Ghaziabad & George Mason University, USA, December 1-2, 2008.
 

Book

1. Book on Information Technology for Management, Allied Informatics, April 2008.

2. Book on Communication & Soft Skills, University Book House, March 2009. ISBN: 978-81-8198-236-0
 


Book Chapters

1. Dixit, Kavaldeep, Saxena Tanjul, Vyas Sandeep (2017) 'Exploring Places, Creating Unique Tourism Experiences-Case of Incredible Indian Moments Private Limited', Book Titled- Green, Growth, Globalization and Governance: Challenges and Opportunities, Cambridge Scientific Publishers, UK, ISBN 978-1-908106-62-9.
2. 4 Units for Course MP-603 Product & Brand Management - Managing Brand, Brand Building, Branding Strategies and Brand Extension and for MP-605 Sales and Logistics Management- a Unit on Quotas and territory for Vardhaman Mahaveer Open university, Kota, February 2014.

3. Chapter on Comparative Analysis of marketing Communication Tools Adopted by Telecommunication service firms: BhartiAirtel and Idea Cellular with special reference to Eastern Rajasthan, India in Handbook of research on Promotional Strategies and Consumer Influence in the Service Sector, Published by IGI Global book Series Advances in Marketing, USA, ISSN: 2327-5502; eISSN: 2327-5529.

4. Paper on Reinventing Linkage between Management Education, Employment, Entrepreneurship in India: The need of the hour in Book titled Women and Sustainable Development published by RBSA Publishers, Jaipur, First Edition, 2018, ISBN No. 978-81-7611-771-5.
 
EDUCATION
  • Ph.D. (Marketing), University of Rajasthan, Jaipur, Rajasthan, India (2003)
  • MBA, FMS-RA Podar Institute of Management, University of Rajasthan, Jaipur, Rajasthan, India (1994)
  • B.Sc., University of Rajasthan, Jaipur, Rajasthan, India (1992)
 
Awards & Recognitions
  • Merit Position holder in graduation.

  • Second Runners-Up at Anubhav- The management case study contest organized by National HRD Network-Ranchi Chapter and SAIL on 23rd June 2018 for the case study titled Kid's Fashion: A Serious Business, Not Child's Game, The Case of PinkBlueIndia.com. Won a cash prize of Rs. Ten Thousand.

  • Case titled Nibs Choco Cafe: Redefining Chocolate Consumption selected among Top eight finalists at Anubhav- The management case study contest organized by National HRD Network-Ranchi Chapter and SAIL on 23rd June 2018. Received a cash prize of Rs. Five Thousand.

  • Best paper Award for the research paper titled Home Away from Home - A Case of Customer Satisfaction with Services of Umaid Hotel & Resorts, Rajasthan, India, presented at the International Conference organized by Poornima University in collaboration with Northumbria University South Korea, on February 23-24, 2018.

  • First Runners-Up at Anubhav- The management case study contest organized by National HRD Network-Ranchi Chapter and SAIL on 24th June 2017 for the case study titled Promoting Out-of-Home consumption of Tea in a funky Cafe format: Tapri-The Tea House. Won a cash prize of Rs. Twenty thousand.

  • Best paper Award for the research paper titled Customer Engagement and Business Model Innovation: The case of Brown Sugar, Bakers, Cafe and Lounge, Jaipur, India presented at the International Conference organized by Poornima School of Management & Poornima University in collaboration with Hangyang University, South Korea, and Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, on February 24-25, 2017.

  • Best Paper Award for the paper titled Promoting Sustainable Livelihood for Poverty Alleviation: A Case Study of BASIX Social Enterprise Group Presented in the International Conference organized by JK Lakshmipat University, Jaipur in collaboration with St. Cloud University, USA, Cambridge Central Asia Forum and ISTD on 3-5, February, 2017.

  • Felicitated with the Best Teacher Award. The award was conferred in the category 'Teacher' at 5th Principal & Teachers Award -2016 in education, organized by Simply Inside, Jaipur held on 3rd September, 2016 at Birla Auditorium, Jaipur.


Editorial Appointments
  • Paper Reviewer for the International Conference organized by Poornima Group of Colleges, 2014.

  • Paper Reviewer for International Conference on Management Cases 2015 (ICMC 2015) organized by Birla Institute of Management Technology, Greater Noida (India) with George Mason University, Virginia (USA)
     


Invited as Resource Person/Speaker
  • Invited speaker on topic ''4A's of Rural Marketing'' at IIHMR University in January, 2019.

  • Invited speaker on topic STP strategies in Marketing at IIHMR University in January,2018.

  • Invited speaker on topic 4A's of Rural Marketing at IIHMR University in March, 2017.

  • Invited speaker on topic Personality Development at Training programme organized by IIIT, Kota in MNIT, Jaipur campus on, February 18, 2017.

  • Invited resource person at National Seminar on Women's Employment, Entrepreneurship and Empowerment: Sustainable Pathways to Egalitarian Society organized by Centre for Research, Innovation and Training (CRIT), The IIS University, Jaipur and sponsored by ICSSR, New Delhi, January 30-31, 2017.

  • Invited speaker on topic Advertising Creativity and Media Planning at workshop organized by Poornima Group of Colleges, Jaipur, April 8, 2015.

  • Invited speaker on Marketing and Negotiating Skills at MDP for SBBJ regional heads organized by Poornima Group of Colleges, Jaipur, August 26, 2014.

  • Invited speaker on topic Store Design, Layout & Visual Merchandising at workshop on Retail Management organized by Poornima Group of Colleges, Jaipur, February 11, 2013.

  • Invited speaker on topic Innovative Practices in Marketing at Refreshers Course organized by University of Rajasthan, December 10, 2013.

  • Invited speaker on theme Marketing Cases Discussion & Analysis at case-study workshop organized by SKIT-Department of Management, Jaipur, October 04, 2013.

  • Invited speaker on theme Using Case Method for teaching Management Concepts for Faculty Development Programme organized by Poornima Group of Colleges, Jaipur, July 3, 2013.

  • Invited speaker on topic CRM in Retail and Retail shopper behaviour at workshop on Retail Management organized by Poornima Group of Colleges, Jaipur, January 16, 2013.

  • Invited speaker on topic Recent Trends in Marketing at workshop on Trends in Management organized by Karni Institute of Science and Management, December, 2011.

  • Invited speaker on topic Recent Trends in Marketing at National Conference on Commerce and Management organized by Subodh Group of Institutions, November, 2011.

  • Invited speaker on topic Brand Management Strategies with specific reference to Pharma Branding at Brand Management workshop organized by Indian Institute of Health, Management and Research, Jaipur, August, 2011.

  • Invited speaker on theme Success Abilities for Faculty Development Programme organized by Arya Group of Institutions, Jaipur, June, 2011.

  • Invited speaker on topic Experience of Indian Companies excelling with foreign collaboration at National Conference on Management in Global Perspective organized by AICTE &Biyani Institute of Science and Management, February, 2011.

  • Invited speaker on topic Consultancy Services in the Changing Scenario at National Conference on Consultancy & Services Sector: Challenges and Prospects organized by Consultancy Development Centre, New Delhi & Rajasthan Consultancy Organization Ltd., Jaipur, January, 2006.

  • Invited speaker on topic Recent Trends in Marketing at National Conference on Excellence in Management Education : Trends and Transformations organized by Management Development Academy, Jaipur & ICSSR, Delhi, December, 2004.

  • Invited speaker on Topic Internet:Boon or Curse? at International Symposium on Globalisation of Media & Accountability organized by Department of Mass Communication, University of Rajasthan & Friedrich Ebert Stiftung, Germany, March, 2004.