Papers published in Journals
Saini, K. & Dwivedi, H.(2011). Indian
Telecommunication Sector: A Paradigm Shift.
International Journal of Research in
Commerce, It & Management, 1(5).
(2013). Indian Telecommunication Sector.
International Research Journal for
Management & Computer Application.
Saini, K. & Purohit, N. (2015). Trend
of CSR Contribution by Cement Companies of
India- A Comparative Analysis. Oorja 13(3).
Trikha, A., & Dr. Saini, K. (2019).
The Growing 'Kidfluence' on Parents' Buying
Behavior: The Era of Young Consumers. IJRAR
- International Journal of Research and
Analytical Reviews (IJRAR), 6(2), 742-751.
Trikha, A., & Dr. Saini, K. (2018).
Growing Concerns About the Effects of
Advertising on Children: A Study on Working
Parents. AIJRA 3(I)
Saini, K. (2007). e-choupal:
Appreciating the imperative of intermediates
in the rural India. Oorja.
Purohit, N., Saini.K. & Purohit, R.
(2015). Impact of Online Selling of Cement
on Retail Trade-Study of JK Lakshmi Cement
Ltd. The International Journal of Business &
Management, 3(11), 236.
Papers published in
Saini, K. (2008). Corporate
Entrepreneurship: Leveraging Innovation for
Strategic Growth. International Conference
on R3- Rural Retail and Revolution,
organized by FMS-Institute of Rural
management, Jaipur, September 26-27, 2008
Saini, K. (2008). Business Process
Outsourcing: The Knowledge Potential.
International conference on Business
Challenges & Strategies in Emerging Global
Scenario, Organised by Punjab College of
Technical Education, Ludhiana.
Saini, K. & Trikha, A.
(2018).Build-A-Bear: Is India ready for such
great Beary Experiences? The International
Conference on the theme, Business
Intelligence and Analytics: Emerging
Strategies and Technologies.
Saini, K. &
Trikha, A. (2018). Pester power: A powerful
tool or a blame game? 6th International
Conference on Green, Growth, Globalization,
Governance & GST: Challenges &
Saini, K. (2007). Rural India-A New
Canvas For International Marketers at
National Seminar on WTO Regime ¶digm
Shift In Indian Business organized by Guru
Govind Singh Institute of Technology and
Management Studies, Yamuna Nagar, April
Saini, K. (2007). Managing Workforce
Diversity in Globalize World, National
Seminar on Diversity Management- HR
Practices, 23-24 November.
(2008). Managing Latest Trends within the
Global Advertising Industry. National
Seminar on Emerging Paradigms in Marketing,
Dhruva College of Management, Hyderabad,
(2008). Evaluating the Developmental impact
of e-governance initiatives in Developing
India was presented in the National
conference on Sustainable rural development:
A Strategic Roadmap, organized by the
Department of Management Studies, North
Maharashtra University, Jalgaon, December
(2010). Paradigm shift in Indian Telcom
Sector. 7th Global HR Summit Innovating,
Involving, Inspiring and Integrating
Individuals for Managing Global
Organisations, on 17th September.
(2016). Influence of Marketing Mix on
Architectures, Engineers or Contractors in
Recommending Brand to the End Consumer:
Study of Cement Industry. 5th National
Conference 2016-A Road Map of India Ahead on
12-13 February,2016 at St. Xavier's College.
(2016). A study on impact of integrated
marketing communication techniques adopted
by gold jewellery sector in Jaipur 5th
National Conference 2016-A Road Map of India
Ahead held on 12-13 February at St. Xavier's
(2016). Trend of brand positioning in Cement
Economy and Business: Nurturing the present,
Innovating the future held on 18-19
November,2016 at Swami Keshvanand Institute
of technology, management & Gramothan,
Newspapers/ Magazine Articles
Saini, K. (2009). Human Resource
Management, University Book House.
Saini, K. (2009). Sales and
Distribution Management published with
Ramesh Book Depot, Jaipur [ISBN
Saini, K. (2009). Principles and
Practices of Management, Neelkanth
Saini, K. (2009). Consumer Behavior
and Market Research published with Ramesh
Book Depot, Jaipur [ISBN 978-81-8142-426-6.
Saini, K. (2009). Abstract Series
Human Resource Management, Neelkanth
Saini, K. (2009). Research Methods in
Management, Neelkanth Publication.
Saini, K. (2013).Consumer Behavior
and Market Research Edition II, Ramesh Book
Saini, K. (2010). Marketing
Management, MP-201 Unit-5, Marketing
Segmentation, Targeting and Positioning,
Vardhman Mahaveer Open University, Kota.
Saini, K. (2014). Sales and logistics
Management, MP- 605, Unit-8, Logistic and
Transportation, Vardhman Mahaveer Open
Saini, K. (2014). Adverting and Sales
Promotion, MP- 604, Unit -6, Advertising
Agency ,Vardhman Mahaveer Open University,
Saini, K. and Sharma, G. (2018).
Digital India: A Bumpy Road for India.
Demonitisation, Bloomsbury India
National Entrepreneurship Network