• Dr. Kavya Saini
  • Associate Professor and E-cell coordinator
  • Marketing & Finance
  • 14 years
  • kavya.saini@icfia.org
Papers published in Journals


  1. Saini, K. & Dwivedi, H.(2011). Indian Telecommunication Sector: A Paradigm Shift. International Journal of Research in Commerce, It & Management, 1(5).


  1. Saini, K. (2013). Indian Telecommunication Sector. International Research Journal for Management & Computer Application.


  1. Saini, K. & Purohit, N. (2015). Trend of CSR Contribution by Cement Companies of India- A Comparative Analysis. Oorja 13(3).
  2. Trikha, A., & Dr. Saini, K. (2019). The Growing 'Kidfluence' on Parents' Buying Behavior: The Era of Young Consumers. IJRAR - International Journal of Research and Analytical Reviews (IJRAR), 6(2), 742-751.
  3. Trikha, A., & Dr. Saini, K. (2018). Growing Concerns About the Effects of Advertising on Children: A Study on Working Parents. AIJRA 3(I)




  1. Saini, K. (2007). e-choupal: Appreciating the imperative of intermediates in the rural India. Oorja.
  2. Purohit, N., Saini.K. & Purohit, R. (2015). Impact of Online Selling of Cement on Retail Trade-Study of JK Lakshmi Cement Ltd. The International Journal of Business & Management, 3(11), 236.


Papers published in Conference Proceedings


  1. Saini, K. (2008). Corporate Entrepreneurship: Leveraging Innovation for Strategic Growth. International Conference on R3- Rural Retail and Revolution, organized by FMS-Institute of Rural management, Jaipur, September 26-27, 2008


  1. Saini, K. (2008). Business Process Outsourcing: The Knowledge Potential. International conference on Business Challenges & Strategies in Emerging Global Scenario, Organised by Punjab College of Technical Education, Ludhiana.
  1. Saini, K. & Trikha, A. (2018).Build-A-Bear: Is India ready for such great Beary Experiences? The International Conference on the theme, Business Intelligence and Analytics: Emerging Strategies and Technologies.
  2. Saini, K. & Trikha, A. (2018). Pester power: A powerful tool or a blame game? 6th International Conference on Green, Growth, Globalization, Governance & GST: Challenges & Opportunities.



  1. Saini, K. (2007). Rural India-A New Canvas For International Marketers at National Seminar on WTO Regime &paradigm Shift In Indian Business organized by Guru Govind Singh Institute of Technology and Management Studies, Yamuna Nagar, April 26-28.
  2. Saini, K. (2007). Managing Workforce Diversity in Globalize World, National Seminar on Diversity Management- HR Practices, 23-24 November.
  3. Saini, K. (2008). Managing Latest Trends within the Global Advertising Industry. National Seminar on Emerging Paradigms in Marketing, Dhruva College of Management, Hyderabad, July 25-26.
  4. Saini, K. (2008). Evaluating the Developmental impact of e-governance initiatives in Developing India was presented in the National conference on Sustainable rural development: A Strategic Roadmap, organized by the Department of Management Studies, North Maharashtra University, Jalgaon, December 15.
  5. Saini, K. (2010). Paradigm shift in Indian Telcom Sector. 7th Global HR Summit Innovating, Involving, Inspiring and Integrating Individuals for Managing Global Organisations, on 17th September.
  6. Saini, K. (2016). Influence of Marketing Mix on Architectures, Engineers or Contractors in Recommending Brand to the End Consumer: Study of Cement Industry. 5th National Conference 2016-A Road Map of India Ahead on 12-13 February,2016 at St. Xavier's College.
  7. Saini, K. (2016). A study on impact of integrated marketing communication techniques adopted by gold jewellery sector in Jaipur 5th National Conference 2016-A Road Map of India Ahead held on 12-13 February at St. Xavier's College
  8. Saini, K. (2016). Trend of brand positioning in Cement Companies. National Conference'2016-Strendgthening Indian Economy and Business: Nurturing the present, Innovating the future held on 18-19 November,2016 at Swami Keshvanand Institute of technology, management & Gramothan, Jaipur


Newspapers/ Magazine Articles


  1. Saini, K. (2009). Human Resource Management, University Book House.
  2. Saini, K. (2009). Sales and Distribution Management published with Ramesh Book Depot, Jaipur [ISBN 978-81-8142-386-3].
  3. Saini, K. (2009). Principles and Practices of Management, Neelkanth Publication.
  4. Saini, K. (2009). Consumer Behavior and Market Research published with Ramesh Book Depot, Jaipur [ISBN 978-81-8142-426-6.
  5. Saini, K. (2009). Abstract Series Human Resource Management, Neelkanth Publication.
  6. Saini, K. (2009). Research Methods in Management, Neelkanth Publication.
  7. Saini, K. (2013).Consumer Behavior and Market Research Edition II, Ramesh Book Depot.

Book Chapters

  1. Saini, K. (2010). Marketing Management, MP-201 Unit-5, Marketing Segmentation, Targeting and Positioning, Vardhman Mahaveer Open University, Kota.
  2. Saini, K. (2014). Sales and logistics Management, MP- 605, Unit-8, Logistic and Transportation, Vardhman Mahaveer Open University, Kota.
  3. Saini, K. (2014). Adverting and Sales Promotion, MP- 604, Unit -6, Advertising Agency ,Vardhman Mahaveer Open University, Kota.
  4. Saini, K. and Sharma, G. (2018). Digital India: A Bumpy Road for India. Demonitisation, Bloomsbury India

Professional Memberships

  1. National Entrepreneurship Network
  • Ph.D., University of Rajasthan
  • MBA (Marketing, Finance)
  • B.com. University of Rajasthan
Awards & Recognitions
  • Certificate of Appreciation, Award of Proficiency received for exemplary services sundered to the cause of Education and Institutional Development from IIIM, Jaipur, 26 January, 2015.

  • National Entrepreneurship Network Awarded as '' Emerald Educator'', 2012

  • National Entrepreneurship Network Awarded as '' Emerald Educator'', 2013