Dr. Kavya Saini
Associate Professor
Specialization : Marketing
Qualification :
  • Ph.D
  • MBA
  • B.Com.
Total Experience : Teaching:- 9 Years    -Industry:- 1 Years
Research AreasResearch Areas
MembershipMembership
Consulting AreasConsultancies/ Research Projects Undertaken/ MDPs
AwardsAwards & Recognitions
Invited SpeechessInvited Speechess/Workshops/Seminars
PublicationssRecent Publication, Articals, Cases
EditorialEditorial Appointment/Reviewer


Research Areas

  1. Marketing Management
  2. Integrated Marketing Communication
  3. Marketing of Services



Consultancies/ Research Projects Undertaken/ MDPs


Consultancies/ Research Projects Undertaken

  1. Consultancy Project on “Evaluation of Development of Composite Residential Colony at Sikar Road, Jaipur”
  2. Consultancy Project on “to categorise strategic prospects of growth through PEST Analysis” for Tab India
  3. Consultancy Project on “organic Products marketing: Opportunities and Challenges” for The Living Greens
  4. Consultancy Project on "Strategies devised to Increase revenue and enhancing financial performance” for Kinu Baba Gems and Jewelry
  5. Consultancy Project on “Opprtunities for expansion of exports in gems and Jewelry business” for Kinu Baba Gems and Jewelry
  6. Research projects on “ To explore the latest technological developments in Textiles and clothing industry” for Omkar Textiles
  7. Research projects on” Role of e-comerce in Marketing of Fast Moving Consumer goods” for Infoscope Tech. Solutions Pvt. Ltd.

MDPs Undertaken

  1. MDP undertaken on “Self Development for Global Managers” for Kinu Baba Gems Pvt. Ltd.
  2. MDP undertaken on “Effective Communication managerial Success” for Sunny Developers
  3. MDP undertaken on “ Coaching and Mentoring effective leadership”, for Satyam Commodities.
  4. MDP undertaken on “ Market information and determining its Value” for Kinu Baba Gems Pvt. Ltd.
  5. MDP undertaken on “ Understanding consumer mind behavioral perspective” for Sunny Developers
  6. MDP undertaken on “ Stress management in high performing organization” for Satyam Commodities
  7. MDP undertaken on “ Business ethics and Corporate Social Responsibility” for AuNaturale Ice-Creame
  8. MDP undertaken on “Self Development for Global Managers” for Kinu Baba Gems Pvt. Ltd.
  9. MDP undertaken on “Effective Communication managerial Success” for Sunny Developers
  10. MDP undertaken on “ Strategic Leadership in Changing Environment” for Tab India
  11. MDP undertaken on “ Coaching and Mentoring effective leadership”, for Satyam Commodities.
  12. MDP undertaken on “Effective Negotiable Skills” for Kinu Baba Gems Pvt. Ltd.
  13. MDP undertaken on “Negotiation for win win” for Sunny Developers
  14. MDP on “ Managing Distribution Channel for enhanced Performance’ for AuNaturale Cream



Memberships


Professional Membership

  1. National Entrepreneurship Network

Academic Committee Membership

  1. Member of BOS at The IIS University, Jaipur
  2. Academic Counselor and approved project Guide at IGNOU, New Delhi
  3. Appointed as examiner by Rajasthan Technical University, Kota
  4. Appointed as examiner by The IIS University, Jaipur
  5. Appointed as examiner by Management & Commerce Institute of Global Synergy, Ajmer
  6. Appointed as examiner by Vardhman Mahaveer Open University, Kota
  7. Faculty Member of National Entrepreneurship Network



Invitations as Resource Person for FDPs/ Workshops/ Seminars

  1. Resource Person for the topic “John Mullins – 7 Domains Framework” on January 25, 2013 in Jaipuria, Jaipur.
  2. Resource Person for the topic “Opportunity Evaluation & Close to Heart Exercise” on January 28, 2013 in Jaipuria, Jaipur.
  3. Resource Person for the topic “Idea Generation” on, September 92013 in The IIS University, Jaipur
  4. Resource Person for a workshop on Basic Capsule course of Entrepreneurship for Engineers, for Poornima Group of Colleges 27-31 January, 2014
  5. Resource Person for a workshop EDII-NEN Launch Pad Challenge 2014 on Feb 6th 2014.
  6. Resource Person for a workshop on modules of entrepreneurship Resource Person for a workshop, 26-28 February, 2014.



Editorial Appointments/ Reviewer

  1. Editor for OORJA-International Journal of Management and IT



Recent Publication, Articles, Cases


Books:

  1. Human Resource Management, University Book House, 2009
  2. Sales and Distribution Management published with Ramesh Book Depot, Jaipur [ISBN 978–81–8142–386–3].
  3. Principles and Practices of Management, Neelkanth Publication, 2009
  4. Consumer Behavior and Market Research published with Ramesh Book Depot, Jaipur [ISBN 978-81-8142-426-6
  5. Abstract Series Human Resource Management, Neelkanth Publication, 2009
  6. Research Methods in Management, Neelkanth Publication, 2010
  7. Consumer Behavior and Market Research Edition II, Ramesh Book Depot, 2013 ISSBN 978-81-81-42-4266

Units/Chapters Authored:

  1. Marketing Management, MP-201 Unit-5, Marketing Segmentation, Targeting and Positioning, Vardhman Mahaveer Open University, Kota, 2010
  2. Sales and logistics Management, MP- 605, Unit-8, Logistic and Transportation, Vardhman Mahaveer Open University, Kota, 2014
  3. Adverting and Sales Promotion, MP- 604, Unit -6, Advertising Agency ,Vardhman Mahaveer Open University, Kota, 2014

Papers in journals:

International

  1. Research Paper on “Indian Telecommunication Sector: A Paradigm Shift”, International Journal of Research in Commerce, It & Management (ISSN 2231 – 5756).
  2. Research paper on “Indian Telecommunication Sector” International Research Journal for Management & Computer Application (ISSN 2250-0529)

National

  1. Research paper on “e–choupal: Appreciating the imperative of intermediates in the rural India” published in national journal OORJA published by International School of Informatics & Management (formerly IIIM).

Papers presented in conferences:

International

  1. Research paper on “ Corporate Entrepreneurship: Leveraging Innovation for Strategic Growth”, presented and published at International Conference on R3- Rural Retail and Revolution, organized by FMS-Institute of Rural management, Jaipur, September 26-27, 2008
  2. Research paper on “ Business Process Outsourcing: The Knowledge Potential” was presented and published at International conference on Business Challenges & Strategies in Emerging Global Scenario, Organised by Punjab College of Technical Education, Ludhiana, 2008

National

  1. Research paper on “Rural India-A New Canvas For International Marketers” was presented and published at National Seminar on “WTO Regime ¶digm Shift In Indian Business” organized by Guru Govind Singh Institute of Technology and Management Studies, Yamuna Nagar, April 26-28, 2007
  2. Research paper on “Managing Latest Trends within the Global Advertising Industry” was presented and published at National Seminar on Emerging Paradigms in Marketing, organized by Dhruva College of Management, Hyderabad, July 25-26, 2008
  3. Research paper on “ Evaluating the Developmental impact of e-governance initiatives in Developing India was presented in the National conference on Sustainable rural development: A Strategic Roadmap, organized by the Department of Management Studies, North Maharashtra University, Jalgaon, December 15, 2008
  4. Research paper on “Managing Workforce Diversity in Globalize World” was presented and published in National Seminar on “Diversity Management- HR Practices” 23-24 November, 2007
  5. Research Paper on “ Paradigm shift in Indian Telcom Sector” was presented in 7th Global HR Summit "Innovating, Involving, Inspiring and Integrating Individuals for Managing Global Organisations" on 17th September 2010



Awards & Recognitions

  1. National Entrepreneurship Network Awarded as “ Emerald Educator”, 2012
  2. National Entrepreneurship Network Awarded as “ Emerald Educator”, 2013



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