Dr. Nisha Dani
Sr. Assistant Professor
 Specialization :  Marketing Management
 Qualification :
  • Ph.D
  • M.Com.
  • B.Com.
  • M.Phil(Commerce)
Total Experience : Teaching:- 10 Years  -Industry:- 3 Years
Research AreasResearch Areas
MembershipMembership
Consulting AreasConsultancies/ Research Projects Undertaken/ MDPs
AwardsAwards & Recognitions
Invited SpeechessInvited Speechess/Workshops/Seminars
PublicationssRecent Publication, Articals, Cases
EditorialEditorial Appointment/Reviewer

Consultancies/ Research Projects Undertaken/ MDPs


MDPs Undertaken

  1. Conducted MDP on Strategic Leadership in Changing Environment at Tab India in 2013-14
  2. Conducted MDP on Effective Communication for Managerial Success at Sunny Developers in 2013-14
  3. Conducted MDP on Coaching and Mentoring Effective Leadership at Satyam Commodities in 2013-14
  4. Conducted MDP on Understanding Consumer Mind Behavioral Perspective at Sunny Developers in 2012-13
  5. Conducted MDP on Stress Management in High Performing Organizations at Satyam Commodities in 2012-13
  6. Conducted MDP on Customer Retention at Living Greens in 2012-13



Membership


Academic Committee Memberships

  1. IGNOU, BOS



Recent Publication, Articles, Cases


Papers in journals:

International

  1. “Mobile Phone Users Behaviour and Service Uses: A study of Consumers of Madhya Pradesh & Chattisgarh” in the Fist International Conference on Dynamics of Innovative Practices in Management”- 22nd-24th December, 2012 held at Maharaja Ranjit Singh College of Professional Sciences, Indore. (Published in Dynamics of Innovative Practices in Management- ISBN-978-93-5062-138-7)

National

  1. “Advertising in Rural India” (Issues & Challenges) in National Seminar on “Changing Marketing Paradigm in Product & Service Sector”- 10th February, 2012 at Chandigarh Group of Colleges, Mohali. (Published in Innovative Research for Business & Management- ISBN 978-93-81212-21-9)
  2. “ Understanding Brand Loyalty and Reasons for Change of Service Providers by Consumers of Mobile Services in Madhya Pradesh & Chattisgarh” in National Seminar on “Emerging Trends and Various Challenges for Business and Management- March 2012, held at Chandigarh Business School, Mohali. (Published in BIZ N BYTES ( A quarterly Publication), Journal of Applied Management & Computer Sciences ISSN09776-0458 (Online) ISBN-978-93-81212-02-8)
  3. “Globalisation & Indian Economy” on the topic “Role of Telecom Liberalisation on Economic Development of India”- March 2006 held at Sarojini Naidu Government Girls College, Bhopal.( Published in Nutan Anveshak –July 2006)

Papers presented in conferences:

International

  1. Presented Research paper entitled “Mobile Phone Users Behaviour and Service Uses: A study of Consumers of Madhya Pradesh & Chattisgarh” in the Fist International Conference on Dynamics of Innovative Practices in Management”- 22nd-24th December, 2012 held at Maharaja Ranjit Singh College of Professional Sciences, Indore. (Published in Dynamics of Innovative Practices in Management- ISBN-978-93-5062-138-7)
  2. Presented paper entitled “Building better business with Strategic Employee management: Indian Hotel Industry” in 5th International conference “Emerging Economies: Challenges and opportunities “– March 2011 at Gyan Jyoti Institute of Management and Technology, Mohali.
  3. Presented Research Paper entitled “Rural Market- Challenges & Opportunities in Indian Market” in first PIMR International Conference on Best of East and West (Nurturing Performing Organizations) – January 2007 held at Prestige Institute of Management & Research, Indore.

National

  1. Presented Research paper entitled “Advertising in Rural India ” (Issues & Challenges) in National Seminar on “Changing Marketing Paradigm in Product & Service Sector”- 10th February, 2012 at Chandigarh Group of Colleges, Mohali. (Published in Innovative Research for Business & Management- ISBN 978-93-81212-21-9)
  2. Presented paper entitled “ Understanding Brand Loyalty and Reasons for Change of Service Providers by Consumers of Mobile Services in Madhya Pradesh & Chattisgarh” in National Seminar on “Emerging Trends and Various Challenges for Business and Management- March 2012, held at Chandigarh Business School, Mohali. (Published in BIZ N BYTES ( A quarterly Publication), Journal of Applied Management & Computer Sciences ISSN09776-0458 (Online) ISBN-978-93-81212-02-8)
  3. Presented Research paper entitled “Role of Young Entrepreneur in Revitalizing Social Enterprises” in the National Conference on Management and I.T. – April 12-13, 2013, held at International School of Informatics and Management, Technical Campus, Jaipur.
  4. Presented paper entitled” Impact of Cell-phones on Teenagers” in National Conference on ‘Globalization and Management Development” – April 2011 At SAS Group on Institutes Mohali.
  5. Presented paper in National Seminar on “Modern Marketing research and Management- March 2011 at Sarojini Naidu Government Girls College Bhopal.
  6. Presented paper in Second Madhya Pradesh Science Congress – 2005, held at Career College, Bhopal.
  7. Presented Paper in National Seminar on “Globalisation & Indian Economy” on the topic “Role of Telecom Liberalisation on Economic Development of India”- March 2006 held at Sarojini Naidu Government Girls College, Bhopal.( Published in Nutan Anveshak –July 2006)

Newspapers/ Magazine Articles

  1. “Role of Telecom Liberalisation on Economic Development of India”- March 2006 held at Sarojini Naidu Government Girls College, Bhopal.( Published in Nutan Anveshak –July 2006)





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