Dr. Kavaldeep Dixit
Professor and HOD, Management Studies
 Specialization :   Marketing Management
 Qualification  
  • Ph.D
  • MBA
  • B.Sc.
Total Experience : Teaching:- 16 Years     -Industry:- 04 Years
Research AreasResearch Areas
MembershipMembership
Consulting AreasConsultancies/ Research Projects Undertaken/ MDPs
AwardsAwards & Recognitions
Invited SpeechessInvited Speechess/Workshops/Seminars
PublicationssRecent Publication, Articals, Cases
EditorialEditorial Appointment/Reviewer


Research Areas

  1. Marketing Management,
  2. Integrated marketing Communication,
  3. Product and Brand Management,
  4. Rural marketing,
  5. Retail Management,
  6. Sales and Distribution Management,
  7. Strategic Marketing,
  8. International Marketing.



Consultancies/ Research Projects Undertaken/ MDPs


Consultancies/ Research Projects Undertaken

  1. Undertaken for Rajasthan Chamber of Commerce and Industry, Kinu Baba Gems and Jewelry, The Living Greens, Tab India

MDPs Undertaken

  1. Conducted MDP’s for Management Development Academy, Small Industries Service Institute, Tab India, Infoscope Tech Solutions Pvt. Ltd., Satyam Commodities, Au Naturale Ice-cream, Componence Portal Services Pvt. Ltd., BOSCH, NEI-NBC, etc.



Editorial Appointments/ Reviewer

  1. Paper Reviewer for the International Conference organized by Poornima Group of Colleges, 2014.



Memberships


Conference Committee Memberships

  1. Member Advisory Board for NCMIT- National Conference held each year jointly by IIIMand The IIS University.

Professional Memberships

  1. Member, National HRD Network.

Academic Committee Memberships

  1. Member of Academic Council, The IIS University, Jaipur
  2. Registered Ph.D guide with Rajasthan Technical University (RTU), Kota
  3. Registered Ph.D Guide with The IIS University, Jaipur.
  4. Academic Counselor and approved project guide for IGNOU- MBA course.
  5. Member, Board of Studies, FMS-RA Podar Institute of Management, University of Rajasthan.
  6. Member, Advisory Council, Biyani Institute of Science & Management (BIMSA), Jaipur
  7. Editor, OORJA- International Journal of Management & IT, International School of Informatics and Management, Jaipur.
  8. Paper-Setter, External Examiner & Inspection Committee member for Rajasthan Technical, University, Kota, University of Rajasthan.
  9. Paper-Setter, External Examiner for University of Rajasthan and Rajasthan Technical University, Kota.



Invited Speeches and Invitations as Resource Person for FDPs/ Workshops/ Seminars

  1. Invited speaker on topic “Store Design, Layout & Visual Merchandising” at workshop on Retail Management organized by Poornima Group of Colleges, Jaipur, February 11, 2013. Invited speaker on topic “Innovative Practices in Marketing” at Refreshers Course organized by University of Rajasthan, December 10, 2013.
  2. Invited speaker on theme “Marketing Cases Discussion & Analysis” at case-study workshop organized by SKIT-Department of Management, Jaipur, October 04, 2013.
  3. Invited speaker on theme “Using Case Method for teaching Management Concepts” for Faculty Development Programme organized by Poornima Group of Colleges, Jaipur, July 3, 2013.
  4. Invited speaker on topic “CRM in Retail and Retail shopper behaviour” at workshop on Retail Management organized by Poornima Group of Colleges, Jaipur, January 16, 2013.
  5. Invited speaker on topic “Recent Trends in Marketing” at workshop on Trends in Management organized by Karni Institute of Science and Management, December, 2011.
  6. Invited speaker on topic “Recent Trends in Marketing” at National Conference on Commerce and Management organized by Subodh Group of Institutions, November, 2011.
  7. Invited speaker on topic “Brand Management Strategies with specific reference to Pharma Branding” at Brand Management workshop organized by Indian Institute of Health, Management and Research, Jaipur, August, 2011.
  8. Invited speaker on theme “Success Abilities” for Faculty Development Programme organized by Arya Group of Institutions, Jaipur, June, 2011.
  9. Invited speaker on topic “Experience of Indian Companies excelling with foreign collaboration” at National Conference on Management in Global Perspective organized by AICTE & Biyani Institute of Science and Management, February, 2011.
  10. Invited speaker on topic “Consultancy Services in the Changing Scenario” at National Conference on Consultancy & Services Sector: Challenges and Prospects organized by Consultancy Development Centre, New Delhi & Rajasthan Consultancy Organization Ltd., Jaipur, January, 2006.
  11. Invited speaker on topic “Recent Trends in Marketing” at National Conference on Excellence in Management Education: Trends and Transformations organized by Management Development Academy, Jaipur & ICSSR, Delhi, December, 2004.
  12. Invited speaker on Topic “Internet:Boon or Curse?” at International Symposium on Globalisation of Media & Accountability organized by Department of Mass Communication, University of Rajasthan & Friedrich Ebert Stiftung, Germany, March, 2004.



Recent Publication, Articles, Cases


Books:

  1. Book on “Information Technology for Management”, Allied Informatics, April 2008.
  2. Book on “Communication & Soft Skills”, University Book House, March 2009. ISBN: 978-81-8198-236-0

Units/Chapters Authored:

  1. 4 Units for Course MP-603 Product & Brand Management - Managing Brand, Brand Building, Branding Strategies and Brand Extension and for MP-605 Sales and Logistics Management- a Unit on Quotas and territory for Vardhaman Mahaveer Open university, Kota, February 2014.

Papers in journals:

International

  1. Dixit, Kavaldeep and Sharma, Priyanka (2014) “Brand Awareness of Consumer Durables in Rural India with special reference to Eastern Rajasthan”, EXCEL International Journal of Multidisciplinary Management Studies, I SSN : 2249-8834(O), Volume 4 Issue 7, July, Scientific Journal Impact Factor of journal EIJMMS is 3.89
  2. Dixit, Kavaldeep and Jain, Neha (2014). “Analysis of Marketing Strategies of Idea Cellular as Perceived by its Employees”, International Journal of Advance Research in Computer Science and Management Studies, Volume 2 Issue 3, April 2014, ISSN: 2321-7782(O), 2347-1778(P), Journal Impact Factor: 1.125.
  3. Dixit, Kavaldeep and Jain, Neha (2014). “Comparative analysis of marketing strategies of Bharti Airtel and Idea Cellular in Eastern Rajasthan”, International Journal of Marketing, Financial Services & Management Research, ISSN 2277-3622 Vol.3 (4) April.
  4. Dixit, Kavaldeep and Jain, Neha (2013). “A study of Customer Satisfaction for Idea Cellular in Eastern Rajasthan”, International Journal of Research in Commerce & Management, ISSN: 0976 – 2183- A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories, Vol. 4 (7), July.
  5. Dixit, Kavaldeep (2012) “Implementation of Innovative marketing strategies by MNCs for exploring vast Indian Rural Potential”, International Journal of Management Research and Review, ISSN 2249 –7196, IJMRR is indexed in Google scholar, Ulrich’s web, index copernicus and Open J gate, May 20/ Volume 2/Issue 5/
  6. Dixit, Kavaldeep (2012), “Futuristic Organized Retailing Practices in India”, Zenith: International Journal of Multidisciplinary Research, ISSN (O): 2231-5780
  7. Dixit, Kavaldeep (2011), “Competitive and Innovative Marketing Strategies for Tapping vast Rural potential in India”, Zenith: International Journal of Multidisciplinary Research, ISSN: 2231-5780, A Journal Internationally indexed and listed at Cabell's Directory of Publishing Opportunities, Texas Ulrich's Periodicals Directory, U.S.A., Vol.1, Issue 7.

National

  1. Saxena, Tanjul, Dixit, Kavaldeep and Mathur, Vrijesh (2011), “Emotional Intelligence for sustainable Human Resource Management”, AIMA e-journal of Management & Research, ISSN: 0974-9497, Vol.5 || Issue-3/4.
  2. Dixit, Kavaldeep (2012), Book Review-“Dare to Lead-The Transformation of Bank of Baroda, authored by Dr. Anil Khandelwal”, AIMA e-Journal of Management & Research, ISSN: 0974-9497, Vol. 6 || Issue-2/4.

Papers presented in conferences:

International

  1. Dixit, Kavaldeep and Sharma Geeti, “An assessment of financial literacy amongst Management Students in Jaipur city”, Presented at the International conference on Demystifying Strategic Finance in Volatile Times, at Allana Institute of Management Sciences, Pune, February 15-16, 2013.
  2. Dixit, Kavaldeep, “Reengineering, Reinvigorating, Redefining, Reinventing Management Education in India: The need of the hour” presented at Global Annual Convention on Benchmarking Management Education in India: A Paradigm Shift towards Globalization, organized by Vivekanand Institute of Technology and MTC, September 01, 2012.
  3. Dixit, Kavaldeep, “Innovative Marketing Strategies adopted by MNC’s for tapping Rural potential in India”, presented at the International Conference on Contemporary Innovative Practices in Management, organized by Pacific University, Udaipur, April 13-14, 2012.
  4. Dixit, Kavaldeep,”Futuristic Sustainable Organized Retailing Practices in India”, presented at UGC sponsored International Conference on Sustainable Management Practices: Developments & Dimensions, Faculty of Management Studies-Mohanlal Sukhadia University, Udaipur, March 30-31, 2012.
  5. Dixit, Kavaldeep, Saxena, Tanjul, and Mathur, Vrijesh “Reinvigorating, Redefining, Reinventing Management Education in India”, presented in-absentia at International Conference on Management Education in 2020 organized by AIMS International and IIM Ahmedabad at IIM Ahmedabad campus, January 1- 4, 2011.
  6. Dixit, Kavaldeep, Saxena, Tanjul, and Mathur, Vrijesh,”Retail Marketing : From Mémoires to Memetics”, presented at International Conference on Restructuring of the Global Economy (ROGE) organized by Academy of Business & Retail Management (ABRM), UK, Journal of Business and Retail Management Research (JBRMR), London College of Management Studies (LCMS) held in Pune, February 1-2, 2011.
  7. Dixit, Kavaldeep, “Communicating in the Rural Market Landscape and Rural market Channel Strategy”, presented at International Conference on Rural, Retail and Revolution, organized by FMS-Institute of Rural Management, Jaipur, September 26-27, 2008.

National

  1. Dixit, Kavaldeep and Sharma Priyanka, “Frugal Innovative Rural marketing Strategies- Creating Paradigm Shift in India” presented at the National Conference on Entrepreneurship and Innovation: Catalysts & Effects, organized by International School of Informatics and Management & FMS-The IIS University, Jaipur April 12-13, 2013.
  2. Dixit, Kavaldeep and Sharma Priyanka, “Holistic Marketing strategies inclusive of Corporate Social Responsibility initiatives adopted by rural marketers in India” presented at the National Conference on Managing India’s Rural Transformation, organized by Indian Institute of Health Management & Research, Jaipur February 26-27, 2013.
  3. Dixit, Kavaldeep, “Competitive and Innovative Marketing Strategies for Tapping Rural potential in India”, Presented at the National Conference on Restructuring Global Economy: Challenges Ahead organized by International School of Informatics and Management & FMS-The IIS University, April 22-23, 2011.
  4. Dixit, Kavaldeep, “Innovative Marketing Strategies for tapping Rural India”, presented at National Conference on Emerging Business Trends in India, organized by Dept. of Management Studies, Swami Keshvanand Institute of Technology, Management & Gramothan, October 25-27, 2010.
  5. Dixit, Kavaldeep, “Marketing Strategies in Tapping Vast Rural India” Presented at National Conference on Emerging marketing Strategies in the Business world, organized by Biyani Group of Colleges, August 29-30, 2008.
  6. Dixit, Kavaldeep, “India’s Retail marketing Strategies in the Emerging Global Economy”, presented at National Conference on Managing Customer Loyalty, organized by MM Institute of Management, MM University, Ambala, April 25-26, 2008.
  7. Dixit, Kavaldeep, “Recent Trends in Marketing”, presented at the National Conference on Retail & Rural Marketing organized by Management Development Academy in collaboration with AICTE, Jaipur, March 26, 2008.
  8. Dixit, Kavaldeep, “Emerging Trends in Retailing”, presented at National Conference on Changing Paradigms in Management Practices, organized by Apeejay School of Management, New Delhi, May 15, 2008.
  9. Dixit, Kavaldeep, “Retail Marketing”, presented at the National Conference on Designing & Implementing Marketing Strategies organized by All India Management Association(Centre For Management Education), New Delhi, May 2007.
  10. Dixit, Kavaldeep, “Retail Boom”, presented at the National Conference on Changing Scenario of Retailing in India organized by School of Management Sciences, Varanasi, March 2005.
  11. Dixit, Kavaldeep, “Management Education In India”, presented at the National Conference on Changing Perspectives in Management Education organized by University Commerce College, University of Rajasthan, February, 2004.

Cases Published

  1. Dixit, Kavaldeep, Tiwari Prateek, Tiwari Preeti, “Infusing Health and Nature in Customer’s Lives through Innovative Organic Initiatives - A case study of the Living Greens Organics Pvt. Ltd.”, International Conference on Management Cases 2013 (ICMC 2013), BIMTECH, Birla Institute of Management Technology, Greater Noida (NCR), INDIA and The School of Public Policy, George Mason University, Arlington, Virginia (USA), December 5-6, 2013.
  2. Dixit, Kavaldeep, ”HR transformed as a strategic business partner: The BKT case”, International Conference on Business Cases (ICBC 2010), Institute of Management Studies, Ghaziabad & George Mason University, USA, December 1-2, 2010.
  3. Dixit, Kavaldeep, Thakur, Richa, Shandilya, Sumedha, “Tab India Case”, International Conference on Business Cases (ICBC 2010), Institute of Management Technology, Ghaziabad & George Mason University, USA, December 1-2, 2008.

Newspapers/ Magazine Articles

  1. Dixit, Kavaldeep, ”Retail marketing in India-Key Issues and challenges”, Cover Story, Marketing Mastermind, February, 2008.
  2. Dixit, Kavaldeep, “First Deserve then Desire”, Business Manager, August 2007.
  3. Dixit, Kavaldeep, “Rural Marketing-Issues and Strategies”, Marketing Mastermind, August 2007.



Awards & Recognitions

  1. Merit Position holder in consecutively all three years of B.Sc. .



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