Dr. Bhumija Chouhan
Associate Professor
 Specialization :  Marketing Management
 Qualification  
  • Ph.D
  • MBA
  • B.Sc.
  • UGC Net June, 2005
Total Experience : Teaching:- 11 Years   
Research AreasResearch Areas
MembershipMembership
Consulting AreasConsultancies/ Research Projects Undertaken/ MDPs
AwardsAwards & Recognitions
Invited SpeechessInvited Speechess/Workshops/Seminars
PublicationssRecent Publication, Articals, Cases
EditorialEditorial Appointment/Reviewer

Research Areas

Primary

  1. Marketing Management

Secondary

  1. General Management/ Human Resource Management
  2. Financial Management



Consultancies/ Research Projects Undertaken/ MDPs


Consultancies/ Research Projects Undertaken

  1. Projects undertaken for The living Greens, Tab India, Omkar Textiles

MDPs Undertaken

  1. MDP undertaken on topic “Market orientation across business life cycle” for AuNaturals Ice cream.
  2. MDP undertaken on topic “Management and leadership paradigm in NGO’s for Sakshi foundation.
  3. “ Professional Sales Management” for Ambe Kripa
  4. “Framework for emerging employees for performance” for Kinu Baba Gems Pvt. Ltd.
  5. “Business Ethics and corporate social responsibility for AuNaturals Ice cream.
  6. “Leadership innovation” for B-Able
  7. “Interpersonal Effectiveness and Team building for Infoscope Tech solutions Pvt. Ltd.



Memberships


Professional Memberships

  1. Life Member of All India management association (AIMA), New Delhi.
  2. Member of Association of Indian Management Scholars (AIMS).
  3. Member of Indian Society of Business Management, Chennai.
  4. Life Member of Jaipur Management Association (JMA), Jaipur

Academic Committee Memberships

  1. Member of BOS at The IIS University, Jaipur
  2. Academic Counselor at IGNOU, New Delhi
  3. Appointed as examiner by Rajasthan Technical University, Kota
  4. Appointed as examiner by The IIS University, Jaipur
  5. Appointed as examiner by Suresh Gyan Vihar University, Jaipur
  6. Appointed as examiner by Management & Commerce Institute of Global Synergy, Ajmer
  7. Appointed as examiner by Vardhman Mahaveer Open University, Kota

Conference Committee Memberships

  1. Member of Peer Review committee for NCMIT- National Conference held each year jointly by IIIMand The IIS University



Editorial Appointments/ Reviewer

  1. Editor for OORJA-International Journal of Management and IT



Recent Publication, Articles, Cases


Books:

  1. Organisational Behaviour published with Ramesh Book Depot, Jaipur [ISBN 81–8142–369–0].
  2. Sales and Distribution Management published with Ramesh Book Depot, Jaipur [ISBN 978–81–8142–386–3].
  3. Consumer Behavior and Market Research published with Ramesh Book Depot, Jaipur [ISBN 978-81-8142-426-6].
  4. Abstract Series for MBA first semester published with Saroj Publication house, Jaipur [ISBN 978–81–904843–8–1].
  5. Marketing Management under press with Laxmi Publication house, New Delhi.

Units/Chapters Authored:

  1. Marketing Management
  2. Product and Brand Management courses for Vardhman Mahaveer Open University Kota

Papers in journals:

International

  1. Research paper published in International Journal of Research in Commerce and Management (IJRCM) on topic “Organization Culture in Management institutions with special reference to Jaipur, Rajasthan”
  2. Research paper published in International Journal of Exclusive management Research on topic “A Comparative study of Organisation Culture among faculty members of selected Engineering and Management institution of Rajasthan.”
  3. Research paper published in International Research Journal for Management and Computer Application. on topic “A Comparative study of Organisation Culture and its impact among faculty members in selected higher education institutions of Rajasthan”.
  4. Research paper published in Research Revolution. An International Online open access journal on topic” A study on job satisfaction among the employees of private insurance companies of Rajasthan”

National

  1. Research paper on “e–choupal: Appreciating the imperative of intermediates in the rural India” published in national journal OORJA published by International School of Informatics & Management (formerly IIIM).
  2. Research paper on “Viral Marketing: Achieving a cascading reach” published in national journal comdex times journal for management ideas published by bitzara New Delhi.
  3. Research paper on “Customer Relationship Management: The new mantra of marketing” published in national journal comdex times journal for management ideas published by bitzara New Delhi
  4. Research paper on “Organization Culture and Its Impact on organization effectiveness with special emphasis on QWL and ways of building innovative work culture” has been selected for publication in January 2010 issue of "GYANPRATHA" published by Accaman Institute of Management, Gurgoan
  5. Research paper on “The Power of cult Branding published in ELK journal of Marketing and Retail Management, New Delhi
  6. Research paper on “Ethical Spirituality: The guidelines for building spirituality at workplace” published in national journal OORJA published by International School of Informatics & Management (formerly IIIM).
  7. Research article on topic “Demise of Management Education in India” selected for publication in Bombay Management Association-E journal

Papers presented in conferences:

International

  1. Research paper submitted and published at International conference on emerging financial markets on topic “Risk Management- Principles in Electronic Banking” conducted by PSG Institute of Management and Technology, Coimbatore.
  2. Research paper submitted at international conference on “Corporate Renaissance – New age mantra” on topic “Knowledge management – New Practice towards Corporate revitalization” organised by Delhi institute of advanced studies, Delhi.
  3. Research paper presented at international conference on “Opportunities and Challenges in Global Business” on topic “Indian Economic Growth and the role of Foreign Direct Investment” organized by International Institute of Foreign Trade and research, Indore.
  4. Research paper presented at international conference on R (Retail, Rural and Revolution) on topic “Rural Marketing – An endeavor to rising Indian bazaar” organized by International Institute of Rural Management, Jaipur
  5. Research paper presented at international conference on international conference on “Global economic turbulences: shifts in business structures and systems” on topic “Global Economic Turbulence: The Paradigm Swing in Marketing” organized by GITAM Institute of Management, GITAM University, Vishakhapatnam.
  6. 6Research paper presented at international conference on international conference on “New Global Economic Order: Challenges and Opportunities” on topic “Service Marketing: The Drift and Inclination in Present Indian Market” organized by JK Business School, Gurgaon.

National

  1. Research paper presented and published at National Level Seminar on the topic-“WTO Regime ¶digm Shift In Indian Business” on Topic-“Rural India-A New Canvas For International Marketers”, conducted by Guru Govind Singh Institute of Technology and Management Studies, Yamuna Nagar.
  2. Research paper submitted at national seminar on the topic “Changing Paradigm in management on topic “Growth Drivers in Retail Revolution in India” organised by department of business administration, Annamalai, University.
  3. Research papers presented and published at national conference on the topic “Corporate Strategies and innovation in the emerging economy on topic” WebxpressTM – An Effective Tool of Supply Chain Management”, organised by university school of management studies, Guru Gobind Singh Indraprastha university, Delhi.
  4. Research paper presented at national seminar on topic “Diversity Management – HR Practices” on topic “Managing work force diversity in globalized world”, organised by department of business administration and MHRM program, Mohan Lal Sukhadia University, Udaipur
  5. Research paper presented at national seminar on topic “Technical Education in Current Perspective” on topic “Present scenario of technical education in India” Organised by Rajasthan Technical University, Kota.
  6. Research paper presented at national seminar on topic “Supremacy of culture: The pervasive influence on consumer behavior” Organized by Apex institute of Science and Management, Jaipur.Global economic upheavals and strategic management intiatives
  7. Research paper presented at national seminar on topic “Dynamics of Quality Assurance in Higher Education Institutions” Organized by International College for Girls, Jaipur.
  8. Research paper presented at national seminar on topic “Corporate governance: The Practice to Accomplish Incredible Trade in India” Organized by FICCI and Integrated Institute of Learning and Management, Jaipur. National conference on Good corporate governance -its need and practice in India in the new global order
  9. Research paper presented at national seminar on topic “Exploring New Horizons of Brand in Rural Market Organized by Arya Institute of Management and Technology, Jaipur. National seminar on expectations and challenges of Management.
  10. Research paper presented at national conference on topic “Role of B-schools in globalization era: challenges and strategies ahead” Organized by International School of Informatics and Management, Jaipur
  11. Research paper presented at national conference on topic “Study of Role of State in Development of Entrepreneurs in India” Organized by International School of Informatics and Management, Jaipur.
  12. Research paper presented at national conference on topic “Intaprenurship v/s Entrepreneurship in India” Organized by International School of Informatics and Management, Jaipur.



Awards & Recognitions

  1. Secured 7th Rank in M.B.A. from M.D.S. University, Ajmer.
  2. Gold Medalist in M.B.A. from A.V.J.G. College, Sri Ganganagar.
  3. Awarded by Vidhyarthi Shiksha Sahyog Samiti® for obtaining first position in M.B.A. at Sri Ganganagar district.



Back to Top