The IIIM NEN e-cell “E-Igniters” organized “Roopantar”, a competition to bring out the best of the budding entrepreneurs, on 24th January’2015.
“Roopantar” is planned to be organized yearly for providing a competing platform to the young and budding entrepreneurs every year. The event is set to provide an opportunity to the participants to delineate their incisive instincts for launch of a regional brand/venture at a new location.

The participants from about 20 institutes from various states participated in the event. The registered teams were provided with a case about a successful regional brand/venture. Each team presented a complete Business Plan/ Strategy for launch of a given brand at a new challenging location. The participants were grilled by the judges over various strategic and managerial decisions including market research, value proposition, customer segmenting, service/product offering, critical issues etc.

The esteemed judges of the event were Ms. Preeti Singh, Network Manager/ Consultant and Mr. Chintan Bakshi, COO (Startup Oasis). It was surely a closely-fought competition.
Ms. Megha Kedia, Ms. Sakshi Jain and Ms. Shivani Jain of The IIS University, Jaipur bagged the 1st position, Mr. Aaditya Kedawat and Mr. Raj Krishan Solanki from Amity University, Jaipur locked their position as the 1st runner up. The winning teams were given cash prize of Rs. 3000 and Rs. 1500 respectively.

The event was a great success and surely proved a big platform of learning for the participating teams, and also for the students who witnessed and participated as enthusiastic, knowledgeable spectators, with some very thought provoking questions for the teams.
The Director, Dr. Ashok Gupta congratulated the winning teams and thanked the participating institutions for their enthusiastic involvement.

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