(Developing the Strategy) A game to test the incisive instinct to win the customer’s mind space by developing marketing strategies for a product or a service keeping in mind the product's sales, distribution, pricing and promotion with the ultimate aim of gaining maximum product mileage. In this event the participants will be given a product and they will be required to submit a complete portfolio with marketing plan & creative layout (logo, punch line, jingles) bearing in mind the competitive market scenario on the day of presentation. The participants are required to bring the creative material on their own. For product details log on to www.icfia.org Participation : 3 members in the team (1 team per institute) The portfolio created by the participants shall be presented using Power Point.

Products and Rules