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(Brand Expansion) Put yourself into CEO's shoes of a leading company, getting the opportunity to forge the future endeavors of the organization. In this Brand expansion simulation event, participants will be given a leading Company name and will have to identify & suggest a new unrelated product category in which the given Company should venture into. It's an event to test Business Acumen and Analytical Approach of the participating teams. Focus of the event will be on the ability of teams to identify and evaluate strategic fit between proposed product segment and existing business of the company and how is the new proposed product leveraging the distinctive property of the company. For details log on to www.icfia.org Participation: 2 members in each team (maximum 2 teams per institute).

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