Creative Advertisement Presentation Contest

 “A good advertisement is one which sells the product without drawing attention to it.”  Keeping this thought in mind IIIM organized, Creative Advertisement Presentation, on September 09, 2009 for MBA Students.

The students were divided in groups, each comprising minimum two participants in each team and analyzed minimum 4 ads including one of a recently launched product like Aliva, Maruti SX4, Toyota Fortuner etc.

The participating teams were adjudged on the basis of coordination, idea assimilation,  presentation and creativity.

 The first prize was awarded to Ms. Anuradha Gupta and Ms. Rashmi Joshi who analyzed the creativity of Pulse Polio campaign, Amul, Idea Cellular and Lays Dillogical and runners up were   Ms. Vibha  Kumari Porwal and Mr. Dipesh Asnani who highlighted the positioning of Videocon, Fevicol, Virgin Mobile and ITC Bingo.

The event was adjudged by   Ms. Richa Thakur, Ms. Kavya Saini and Ms. Geeti Sharma. The activity was structured by Dr. Kavaldeep Dixit.