(developing the strategy), A game to test the incisive instinct to win the customer mind space by developing marketing strategies for a product or a service keeping in mind product's sales, distribution, pricing and promotion with the ultimate aim of gaining maximum product mileage. In this event the participants will be given a product on day one and will be required to submit a complete portfolio with marketing plan & creative layout (logo, punch line, jingles) bearing in mind the competitive market scenario. The participants are required to bring the creative material on their own.

Participation : 5 members in the team (1 team per institute)

Bisaat presentation : The portfolio created by the participants shall be presented in the A.V. Hall by them.