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“Commercialization of media must be handled rationally and illegal, unethical practices in media must be checked. A Journalist as communicator should work as an informer, educator and entertainer” so said Professor Pradeep Mathur, H.O.D, Journalism, IIMC, Delhi initiating his talk on “Media and Market Forces” Prof.Mathur was giving his lecture in International College for Girls regarding current trends and impact of market forces on media. While discussing the market trends in media, he stressed that a balance has to be maintained between the commercial needs of an organization and their greeds. He said that these days commercialization has increased due to supporting media and beneficiaries. |
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He also laid emphasis on target oriented journalism and said that a journalist is responsible towards the people and he should always try to satisfy their expectations and needs through his journalistic skills.
He also gave tips to the upcoming journalists and advised them to meet a lot and read a lot as both the things are must for a journalist. While elaborating the qualities of a journalist he said that a journalist should have fire in his/her belly and vision too. He advised them to contribute for the society in a positive direction though the level of contribution can be little.
