Guest Lecture cum Workshop on Intercultural Communication

Dept. of Management Studies and P.G. Studies in Commerce & Mgt. organized a Guest Lecture-cum-Workshop on Intercultural Communication for the students of BBM, MIB and MHRM with the purpose of making the students aware of the interpersonal skills needed for establishing and maintaining rapport with the people of different cultures and regions. 

The Resource Person for the Session I was Professor Neva Cebron, Faculty of Humanities, University of Primorska, Koper, Slovenia. Prof. Neva addressed the ICGians on the ‘Methods and Approaches to Developing Intercultural Communicative Competence: Cross-Cultural vs. Intercultural Communication’. She referred to approaches and projects like- CCBC (Cross-Cultural Business Communication), Labicum (Language as a bridge to intercultural understanding) and Permit developed by various researchers in the field within USA and Europe to teach business communication skills to the young learners. She further added that in this era of globalization it is necessary for us that we understand work environment which fosters tolerance and intercultural empathy. 

Session II comprised of a presentation on Cross Cultural Business Communication Project  by Prof. Jagtar Chawla, Head, Dept. of English, The Bhopal School of Social Sciences. The project will enable the students to learn about the workings of a company (interdependence of various departments in developing and selling a product or service) as well as gain practice in a near-realistic situation dealing with international suppliers and customers. This includes presenting the company to prospective business partners (making students, their company and their product known and designing an advertisement), writing and receiving enquiries, offers and orders and dealing with financial and transportation matters and adjustments. Dr. Chawla shared her valuable experience in the area of rising intercultural awareness with respect to methods and approaches used in the classroom and in terms of students’ response.

 Dr. Raakhi Gupta, Principal, ICG &  Prof. M.K.Sharma, Dean, Faculty of Commerce & Management,  thanked Prof. Neva Cebron and Prof. Jagtar Chawla for sparing time and sharing their experiences with the participants. 

Ms. Poonam Madan, Head, Dept. of Management Studies & Ms. Ankita Gangwal, Head, Dept. of P.G. Studies in Commerce and Management coordinated the entire Workshop.